A benefit for rowing and media – get infected by the Bundesliga-VirusNearly every German knows the brand „Deutschlandachter“ (German eight), the flagship of the republic, that became multiple Olympic and world champion. During the Olympic Games in Beijing, only the opening ceremony had higher audience ratings than rowing.
“The new Ruder-Bundesliga is an absolute benefit for the media and for rowing. Not even die-hard rowers would possibly have thought how attractively the fastest water sport practised by own strength can be presented” sports reporter Yorck Polus of TV channel ZDF and NDR presenter Juliane Möcklinghoff agree. The Ruder-Bundesliga (RBL), a new race series for teams of eights introduced in 2009, offers rowing clubs nationwide another extremely sportsmen-, spectator- and media-friendly regatta format.
In this new league system the club teams starting on each of the six seasonal racing weekends collect points for the league tables through their placements in the races. “The concept of this league system has been applied in other team sports for more than 40 years” Arne Simann, one of the founders, says. “Nearly everyone, even though not adept to the sport, may understand what is happening in the league and assess the performance of the teams” Hamburg-born Simann states, who is responsible for press relations, presentation and public image of the RBL events.